Hundreds of independent and National businesses across Runcorn and Widnes are set for a sales boost as Halton Borough Council announces a new digital initiative, in partnership with tech company, Maybe*.  Businesses will be offered a year’s free access to a new digital toolkit which will provide the support they need to reach more customers through social media and make more sales, online and in-store.

Maybetech.com, Maybe’s social media support platform, takes the guesswork out of social media – helping businesses to engage with their existing customers, gain new ones and make sales. Businesses that sign up will have access to resources to help them grow social media engagement, content inspiration, and quick comparisons with their peers so they can track their progress. They will also have the opportunity to be promoted online, completely free of charge.

Research data reveals that 72% of UK consumers are on social media platforms for up to 3 hours a day. This represents a large market where Haltons local businesses and services can promote themselves and the products they offer.

“We know that many of Haltons residents spend time online, the number of delivery vans currently on our roads is testament to that. We want our local businesses to be part of that digital explosion as part of their normal routine promotional activity. People do have a desire for local trade, but people need to know what is in the locality to be able to find it.” Said Councillor Stef Nelson, Executive Board Member for Environment & Urban Renewal.

Local retail and Service Businesses will be contacted in person or via online activity by Maybe representatives or officers from Halton Borough Council to explain the resources available and how they can help in the future.

Clare Bailey, Independent Retail and High Streets Expert, says of the campaign:  “There is a real possibility that some COVID restrictions could come into force again over the winter. Now is the time to ensure your business can weather the storm by getting online or improving your digital presence. In my experience, businesses who kept in contact with customers via social media during previous lockdowns were those who not only retained existing customers but also, in many cases, grew their trade well beyond pre-pandemic levels. I would urge all consumer facing businesses to embrace digital as a critical part of their customer communications and sales strategies.”