Cheshire’s Road Safety Group is launching a campaign to remind everyone who uses the road to take extra care on their journeys.
The group has representatives from Halton, Warrington, Cheshire East and Cheshire West and Chester Councils, Cheshire Constabulary, Cheshire Fire and Rescue Service and Highways England, working together to reduce the number of people killed or injured on Cheshire roads.
This campaign is set to launch as the clocks go back and daylight hours are shortened – a time where visibility is decreased and people using the roads become more vulnerable.
Road Safety representatives from the group will be hosting a number of engagement events and school sessions all over Cheshire to remind everyone about how to stay safe when using Cheshire roads.
A launch event will take place Monday 27 October in Halton at Victoria Park in Widnes. Representatives from the group will be passing out essential tips, advice and information, safety freebies as well as staging safety demonstrations.
Rose McArthur, Director of Transport, Highways and Chair of The Cheshire Road Safety Group, is backing the campaign to amplify the importance of staying safe when using the roads in Cheshire.
Rose says: “It’s critical to remain vigilant on our roads, especially at this time of the year when visibility is reduced. Everyone who uses the road has a part to play so, whether you’re a driver, motorcyclist, cyclist, rider or pedestrian, there’s something you can do to make sure you are safe and seen.”
Cllr Paul Nolan, Executive Board Member for Environment and Urban Renewal at Halton Borough Council, adds: “It’s great to be the host of such an educational event in our borough. Keeping everyone safe on roads in Halton is our priority and this partnership works year round to make sure we’re reaching all road users in as many ways as possible. Everyone has a responsibility when it comes to road safety, and we’re committed to reducing and preventing road casualties.”
Cheshire Road Safety events in October and November
| Place | Date | Time | Location |
| Halton | 27 Oct | 10am – 2pm | Victoria Park, Widnes
WA8 7SU (café and bandstand) |
| Halton | 29 Oct | 10am – 2pm | Runcorn Hill Park WA7 4PT (café and bandstand) |
| Cheshire West and Chester | 29 Oct | 11am -2pm | The Chester Groves CH1 1SD (bandstand) |
| Warrington | 30 Oct | 10am – 2pm | Walton Hall and Gardens WA4 6SN |
| Warrington | 01 Nov | 5pm onwards | Warrington Wolves Family Firework Display WA2 7NE (stadium) |
| Warrington | 06 Nov | 10am – 2pm | Bold Garden Centre Mill Lane WA8 3UU |
Group representatives from each local authority (often joined by partners from police and fire services) will continue their regular visits to schools in Cheshire, reinforcing these safety messages with young people. Road casualty data* shows that the number of child pedestrian casualties doubles between the ages of 9 and 11, with incidents more likely to happen during drop-off and pick up times.
In addition to the engagement events and school sessions, a series of road safety tips will be shared on social media during the months of October and November – to follow the conversation use #BeBrightSafeSeen.
*Road casualty data: https://department-for-transport.shinyapps.io/collision_analysis_tool/